Simagic confirms SimRacing Expo attendance
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← Esports • News7 September 2026 — 2 minute read
By Ross McGregor
Sim racing hardware giant Simagic has confirmed its attendance at this year’s SimRacing Expo Frankfurt, 16th-18th October.
Fresh from releasing its innovative Zeus range of modular steering wheels, Simagic will likely exhibit more new products, including its latest peripheral, the TB-Neo load cell-equipped handbrake.
The Chinese manufacturer sells a full range of sim racing equipment, including direct drive wheelbases, pedals, and shifters, with potentially more on the horizon.
SimRacing Expo Frankfurt takes place between the 16th and 18th October 2026 and features some of the industry’s biggest hitters. So far, hardware giants Fanatec, Moza and Asetek have all pledged to attend, while Project Motor Racing and Rennsport will represent sim software. The full list of confirmed exhibitors is available here.
This year’s Expo will also feature a live stage element, which is set to feature guest speakers, and will also showcase the live in-person final of Rennsport’s R1 esports competition, where top sim racing teams battle it out for a share of a €10,000 prize pool.
Tickets are now on sale for SimRacing Expo Frankfurt, taking place between the 16th and 18th October 2026 in Hall 2 of the Frankfurt Messe.
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